All in the Family
Brand Equity 27 July, 2011
Armed with foreign degrees and new-age best practices, sons and daughters are attempting to difference to long-established consumer brands. Click here
Many brands find the transition tough to handle and the reasons are many
Viveat Susan Pinto / Mumbai 20 July, 2011
Waghbakri tea is a known name in Gujarat. Click here
Marketing sutras from regional champions
Pitch Exclusive 12 July, 2011
The third largest tea company with 7.5 per cent market share is Ahmedabad based Wagh Bakri Tea Group. The paradoxical brand name like Wagh Bakri, have managed to survive in the market, riding high on a different thinking and distinct marketing approach. Click here
Monsoon set to cool galloping tea prices
Business Line Mumbai 4 July, 2011
Tea consumers might get a temporary respite from galloping prices in the coming months. Tea brands are looking forward to a good monsoon which might help them in reducing prices in the short term. "The price trend in teas will be clear once all the tea is sold in the auctions in the next 2-3 months after the monsoon, says Mr Chinmoy Bandhopadhay, Controller of Licensing, Tea Board of India. Click here
Wagh Bakri may cut tea prices on better crop
Business Line Mumbai 1 July, 2011
The Rs 550-crore Gujarat Tea Processors & Packers, the makers of Wagh Bakri tea, is looking forward to reducing prices in the next few months. Tea as a commodity has been witnessing a rise in prices, by 25 to 30 per cent, over the past two years. Click here
A MentorEdge for budding bizmen
DNA Correspondent Ahmedabad 20 June, 2011
Ciie had Organised a Group Mentoring session for budding entrepreneurs
The Center for Incubation, Innovation and Entrepreneurship (CIIE) at IIM-A, under its initiative MentorEdgr, had organised a group Mentoring session for budding entrepresession for budding entrepreneurd on saturday. the session targeted at ideating and helping upcoming entrepreneurs to start up their new ventures. Click here
Wagh Bakri Tea Group launches mili, Navchetan tea in Vidarbha region
Lokmat Times 14 June, 2011
The Wagh Bakri Tea Group today launched the mili Tea Carton and Navchetan Tea in Nagpur for Vidarbha Market. Click here
Wagh Bakri on expansion drive
Hindu Business line 8 June, 2011
Ahmedabad-based Wagh Bakri Tea Group is on an expansion drive and has plans to set up a packaging unit in Dubai in addition to launching its second factory in Gujarat in around six month's time. Click here
Eyeing 20% of Pune's Packaged tea market
Pune Sakaal Time, 7 June, 2011
Wagh Bakri Tea Group from Gujarat, which has a meagre seven percent market share in the packaged tea segment in Pune region, on Tuesday announced the launch of a slew of new products, including Wagh Bakri Masala Chai and a range of staple free tea bags in carton packs, to help take its share to 20% by this year end. Click here
Wagh Bakri: an early start helps
Sakaal Times 7 June, 2011
It has been almost two decades since the Internet arrived in India. However, online trading is still to find popularity among the masses. Click here
Wagh Bakri Tea lines up major expansion plans
Michael Gonsalves Pune 7 June, 2011
INDIA'S third largest packages tes maker, the Wagh Bakri Tea Group, plans to set up a new production and packaging plant near Dholka, Ahmedabad, in six to eight months with an investment of Rs 40 crore along with another facility in west Asia to boost exports. Click here
Wagh Bakri Eyes 12% Market Share in 5 YRS
Business Standard Ahmedabad 6 June, 2011
Gujarat's leading tea supplier to expand capacity, offer new products
Gujarat leading packaged tea marke, the Wagh Bakri Tea Group, Plans to take its national market share from the current 7.5% to 12% in the next three to five years. Click here
Times Food Award
Ahmedabad Time 5 Apr, 2011
Best Italian Cuisine: La Feasta Awarded By: Entrepreneur Parag Desai Click here
Tea therapy: To lose weight, don't add milk to your cuppa
The Times of India, 29 March, 2011
London: Its a known fact that tea contains antioxidants that help you lose weight,but a new research led by an Indian scientist found that this fat-fighting ability is neutralised if milk is added to it. Click here
Guj Inc to balance cricket and work
Ahmedabad Mirror 15 Feb, 2011
The findings of ASSOCHAM survey notwithstanding, several companies are setting up giant screens in offices so that the employees can enjoy World Cup during work. Click here
Taste of a century
Indus Age, February 2011
The Wagh Bakri Tea company believes in building relationships over a cuppa
IT IS ALWAYS INTERESTING and inspiring to learn about a successful entrepreneur. Ant it gets even better when the story focuses on a century long Indian-born business Click here
Wagh Bakri to enter African, Middle East markets
DNA Money, 7 Feb, 2011
Company's export rises despite a fall in India's annual tea export
Gujarat-based packaged tea manufacturer, Wagh Bakri Group with a good hold over the domestic market, plans to foray into new markets overseas. Having already entered markets like UK and North America, the company now plans to enter Africa and Middle East region. Click here
Ahmedabad Mirror CII meet to empower SMEs
Ahmedabad Mirror 4 Feb, 2011
Ahmedabad Mirror Bureau
In market, consumer is the king. Keeping this basic rule in mind, Confederation of Indian Industry (CII) is organising a conference on 'Best Marketing Practices' in the city on Saturday. Click here
CII-Gujarat to host conference on best marketing practices
BS Reporter / Mumbai/ Ahmedabad 4 Feb, 2011
In a bid to identify trends and customer needs, the Gujarat Council of Confederation of Indian Industry (CII) will be organising a conference on best marketing practices' to be held in Ahmedabad on February 5 2011. Click here
Mr. Parag Desai, Executive Director on Tea & reading
Businessworld, Jan 11, 2011
'Six Thinking Hats' by Edward De Bono is a book not particular to any sector because it is useful to every person and organisation who need to multi-task, says Parag Desai
What are you reading at the moment? What did you recently finish reading? What have you learnt from it?
Currently I am reading Autobiography Of A Yogi by Paramhansa Yogananda. Paramhansa Yogananda was an Indian Yogi who left the shores of India in 1920 to impart the realisation of God to the people of the West. The author's vivid imagery of his experience in cosmic consciousness, is to be read to be believed. Click here
Wagh Bakri keen to spread wings
Business Standard, 14 Oct, 2010
To add 50% capacity in Gujarat
Gujarat's leading packaged tea manufacturer Wagh Bakri Group is planning to increase its current manufacturing/blending capacity by around 50 per cent in the state. Wagh Bakri, which has currently a 25 million kilogram (kg) manufacturing facility at Dholka near Ahmedabad that is operating at 100 per cent capacity, would add around 12.5 million kg capacity at unit in Dholka and another in Nadiad. Click here
From Tea To Chai
Business World, 13 Sep, 2010
In the fight for market share for packaged tea, regional tea brands are inching ahead
Tea is a poor man's food," says Pravin Bhansali, the septuagenarian tea taster and director at Girnar Food and Beverages. What can be glossed over as words of wisdom from an industry veteran, is giving multinationals a lot to chew on. Click here
Ahmedabad Mirror - Tie Entrepreneurship Challenge
Ahmedabad Mirror, 18 June, 2010
TEAMS RETURN WEALTHIER, WISER
The 36-hour entrepreneurship challenge ended on Thursday, with all the four teams showing profit. Everyone was a winner as apart from learning art of making money, they gained valuable field experience. Click Here
A lot can happen over a cuppa: Wagh Bakri brew gets stronger
The Economic Times, 10 Feb, 2010
Shramana Ganguly Mehta, ET Bureau
AHMEDABAD: During the peak of Greg Chappell and Sourav Ganguly controversy there was one regional brand that was secretly attempting to get them together over a cuppa. The brand, afterall, stood for bringing rivals together, and even its name was carefully chosen to represent the philosophy. While the coach-captain meet that did not materialise, it was around the time when Wagh Bakri, the Rs 400-crore brand synonymous with tea in Gujarat, decided to take a plunge in the national arena to compete with heavyweights including Tata and HUL. Click Here
Wagh Bakri to use Delhi as gateway to go national
Business Standard New Delhi , 30 Aug, 2009
Shahana Joshi
The century-old Wagh Bakri tea group has decided to start its operations in North India and plans to use Delhi as its gateway to setting up a national footprint. “People in Delhi certainly love their tea — more than what we see in Mumbai and other cities.Click Here
HEALTHY TEA
Barbara Turnbull, Living writer
If tea is not your bag, it should be.
Health Canada has recently endorsed what millions of tea drinkers around the world have instinctively believed for years. Click Here
Health Benefits of Organic Green Tea
The health benefits of tea to people who drink green tea on regular basis accrue from antioxidant protection that are the beneficial properties of chemicals like polyphenols in teas. Click Here...
Health Canada Approves Several Health Claims for Tea
It's Official: Tea is much more than a refreshing great tasting beverage.
Health Canada's Natural Health Products Directorate (NHPD) has deemed tea to be a natural health product and has officially recognized tea for its role in maintaining good health. Click Here...
Tea: The Global Infusion
The exhibition, which has been extended due to popular demand, features rare books, furniture, ceramics, paintings, engravings and works on silk. Click Here...
Hot Tea Can Help Millions of Americans Who Resolve to Lose Weight and Eat Healthier this New Year Finally, A New Year's Resolution You Can Drink To: Tea
NEW YORK, Jan. 3 /PRNewswire/ -- Millions of Americans look forward to the New Year with a list of good intentions to improve their quality of life. Of the millions of resolutions to lose weight and eat healthier, most will not last much past January 2. But one tasty vow of self-improvement can easily last a lifetime: Drink more tea. Click Here...
The roots of Organic Healthytude in India
In last two and a half decades India has witnessed a significant rise in the consumption of Organic Tea. A whole new world we breathe in today, where the pulse of life is quicker than ever before has brought in a variety of changes in our lifestyle. It's a typical ' fast food - drive thru' lane of life we live in today. The health quotient at the same time is growing rapidly amongst the people, and it's certainly for the better. People are turning to Organic Foods, importantly to a wide variety of Organic Tea. There are amazing database of tea recipe all over the world today.
Read on to gain more in this Organic Revolution and find why it's making news ! Click Here...
Italians drinking a new trend : Tea
Italians are experiencing a new taste of shift in their loyal passion for Espresso and Cappuccino. Quite interestingly, tea drinking is fast replacing or rather gaining priority over usual Caffeine drinks.
To read this Turnaround of Taste, Click Here
Herbal tea beverage to eclipse Coca Cola in Chinese market
China's traditional herbal tea beverage packaged in fashionable cans and bottles is likely to eclipse Coca Cola in the Chinese market this year. The market position of herbal tea was consolidated by news of its inclusion on China's first national Intangible Heritage list in June.
Click here to read what the Dragon's sipping now...
Time to grow your own tea
DO you fancy a cup of chamomile or a pot of peppermint? There is a huge range of green tea and tempting infusions on the market, but try to grow it yourself.
Click here to discover your garden of Natural Healers
Get to know what they sip in Star Trek !
Any Star Trek fan knows that Captain Picard drinks Earl Grey tea (hot!). Well, lots of other people drink Earl Grey too. It's one of the most popular and well-known kinds of tea in the Western world.
Click here to read more
Tea-drinking record set in Japan !
Thousands of volunteers recently took part in a tea ceremony in Japan. They set a fresh world record for simultaneous tea-drinking.
Click here to read more on this event
Read More
- Health and Wellness with Organic Tea
- Tea : A Refreshing Medicine !
- Tea protects Asian smokers from heart diseases
- Green Tea : The next Miracle Drug !
- Green tea may help explain 'Asian paradox'
- Green Tea or a Wonder Drink !
- Drink tea, it’s good for you
- Tea cuts risk of bile stones
- Organic Tea : True Elixir of Life
- Tea for Health
- Health Check-up with Tea !
- Fight Breast Cancer with Green Tea !
- Effects Of Green Tea On Urinary Stone Formation
- Fresh research on tea's health benefits
- The wonders of Tea
